Arsenal Zadar - Movem

Arsenal Zadar

Case study

Industry:
Entertainment, Tourism & Weddings
Services:
Digital Advertising
Channels:
Web Production, Social Media, Google AdWords

Is it possible to successfully upgrade the brand's image and identity on a tight budget? It is, if you use the right tool for the job!

The challenge

Arsenal Zadar, a polivalent multifunctional culture and conference center, needed to update their digital presence to match their newly developed appetites towards international MICE travelers and tourists. But - and there is always a but - they had to do it on a tight budget.

The key to success

In accordance with the client's wishes, web page redesign came first. Bearing in mind the budget limitations and the need for flexible, adaptable architecture, we decided to build the new page using an already existing platform that agreed with all the client's demands - Wordpress.

How we did it

A simple template-based platform enabled us to set up the web page quickly, and the user-friendly CMS system that allows for quick updates has made the client's life much easier. We also developed an awareness-raising Google AdWords campaign that targeted national and international tourist and MICE travelers.

"Movem's professional output shows professionalism, vision and enthusiasm, excellent analytics and determination in achieving the set goals. Thanks for all the good work!"
Anamarija Portada